Our Mission
At Rockland, our mission is to empower the style-savvy traveler with luggage that’s as bold and adventurous as they are. Since 1995, we’ve been dedicated to creating high-quality travel gear that doesn’t just carry your belongings, but also expresses your unique personality. We believe that your luggage should be an extension of your style, turning heads and making a statement wherever your journey takes you.
Our commitment goes beyond just producing eye-catching designs. We strive to blend fashion-forward aesthetics with practical functionality, ensuring that every Rockland product enhances your travel experience. From our vibrant color palettes to our innovative features, we’re constantly pushing the boundaries of luggage design. Our goal is to make your travels smoother, more enjoyable, and undeniably stylish, whether you’re racing through an airport or exploring a new city.
Our Story
Rockland’s journey began in 1995 when a group of passionate travelers and designers came together with a shared vision: to revolutionize the luggage industry by infusing it with style and personality. In a sea of mundane, look-alike suitcases, we dared to be different. We believed that luggage should be more than just a container for belongings; it should be an extension of the traveler’s unique style and a reflection of their adventurous spirit. This bold idea became the foundation of Rockland by Fox Luggage, and it has guided our path ever since.
Over the years, we’ve stayed true to our roots while continuously evolving. Our design team keeps a finger on the pulse of current fashion trends, translating them into luggage that’s both stylish and functional. From our early days of producing eye-catching soft-side luggage to our current range of innovative hardside spinners and versatile travel sets, we’ve never stopped pushing boundaries. Each Rockland product is a testament to our commitment to quality, creativity, and the belief that travel gear should be as exciting as the journeys it accompanies. As we look to the future, we remain dedicated to our original mission: making travel more colorful, one suitcase at a time.
Meet our Team
Sarah Chen – The Visionary Designer
Sarah Chen, our creative powerhouse, has been the driving force behind Rockland’s distinctive aesthetic since day one. With a background in fashion design and a passion for travel, Sarah recognized the untapped potential in luggage as a form of self-expression. Her keen eye for color and pattern has shaped Rockland’s bold, trend-setting designs that have become our signature. Sarah’s philosophy is simple: “Your luggage should be as exciting as your destination.” Her innovative approach has not only revolutionized the look of our products but has also influenced how we think about the entire travel experience.
Emma Nakamura – The Business Strategist
Emma Nakamura is the strategic mind that has steered Rockland from a startup to a recognized name in the travel industry. With her sharp business acumen and deep understanding of market trends, Emma has been instrumental in positioning Rockland as the go-to brand for style-conscious travelers. Her background in international business and her own experiences as a frequent flyer have given her unique insights into the needs of modern travelers. Emma’s vision extends beyond just selling luggage; she aims to build a community of Rockland travelers who share a passion for stylish, hassle-free journeys. Her leadership has been crucial in expanding our product lines and establishing Rockland’s presence in markets worldwide.
Michael Rodriguez – The Tech Innovator
Michael Rodriguez brings the perfect blend of engineering expertise and wanderlust to Rockland. With a background in materials science and a love for globetrotting, Michael is the mastermind behind the functionality and durability of our products. He’s constantly pushing the boundaries of luggage technology, from developing our ultra-light yet sturdy materials to perfecting our smooth-glide wheel systems. Michael’s mantra, “Innovation should make travel easier, not complicate it,” guides every technical decision at Rockland. His contributions ensure that our luggage isn’t just beautiful, but also practical and built to last.